9 Ways to Think Like an Explorer

February 20, 2019 staplesbusinessadvantagecanada

Each year, Yukoners celebrate Heritage Day on the third Friday in February. It’s been a holiday for government workers in the Yukon since 1976. In 2015, Nova Scotia became the seventh province to legislate a paid holiday in February. Nova Scotia uses the day to celebrate important places, events and individuals in its history and picks a new person of interest every year.

In honour of Canada’s great adventurers, this article looks at how you can incorporate the spirit of an explorer in your operations.

Unleash Your Inner Explorer

Being an explorer in business terms is synonymous with embracing an entrepreneurial spirit in everything you do. It embodies a can-do attitude that empowers business owners and managers to create something new for the benefit of everyone in the enterprise. Here are some tips that can help you unleash your inner explorer:

  • Use the left and right hemispheres of your brain to analyze and react quickly to new opportunities.
  • Break habits and routines by thinking beyond boundaries and limitations to see the full potential of a project or investment.
  • Avoid making assumptions that lead to negative thoughts, which sap your energy and erode your confidence.

Ambiguity can lead to indecisiveness, but narrow definitions stifle the imagination. Cultivate ambiguity by reading or participating in activities outside your comfort zone. This can give you a fresh perspective when it comes to business decisions.

Learn from Customers Forging New Paths with Your Products

Sometimes, you can find explorers among your own customers. These forward-thinkers can help you realize new usage patterns that can lead to growth or cost savings. They may have some suggestions for product and service enhancements that fulfill their needs and add revenue to your bottom line. You can find adventurous customers among those who:

  • Use your product in a unique way
  • Derive value from your product that contributes to their gross margin
  • Care about a product characteristic that implies a possible niche for your product
  • Need much less or much more service and attention than average
  • Use your product in a new product for resale
  • Use your product in a location your sales channel doesn’t serve

Partner with these customers and explore opportunities to expand your market even further. You may be able to realize economies of scale that save both companies money. Most of all, dare to be daring if it’s something that can help your business grow.

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