The 54th National Flag of Canada Day, also called Flag Day, is February 15, 2019. Although Canada used several different flags from 1801 to 1965, the United Kingdom’s Royal Union Jack was the country’s official symbol during that time. Flag Day commemorates the declaration by Queen Elizabeth II of England making the maple leaf emblem the official flag of Canada. The monarch affirmed February 15, 1965, as the day the newly selected banner would fly over Parliament Hill as a symbol for all Canada’s citizens.
In 1996, Prime Minister Jean Chrétien proclaimed February 15 as National Flag of Canada Day. He encouraged his fellow citizens to recognize the privilege of living in a nation that encompasses a shared history, aspirations and future. The flag symbolizes the common ideals that connect all Canadians: peace, equality, diversity and inclusion.
Make Your Business Stand Out on Flag Day
This can be an ideal time to market your business as an enterprise that exhibits pride in the unique Canadian heritage. Here are ways to promote your business and help bolster respect and appreciation for the Maple Leaf.
- Order free promotional materials to share on Flag Day.
- Provide flag lapel pins to employees to wear on Flag Day.
- Offer a discount to patrons who display the maple leaf flag on their clothing on Flag Day.
- Distribute miniature flags or pins to customers.
- Commemorate Flag Day on your company’s website.
- Sponsor or participate in local Flag Day observances.
- Donate Flag Day mementos to local schools.
- Food providers: Offer special pricing on Canadian delicacies like poutine, beavertails or peameal bacon.
- Set up a Flag Day awareness art or essay contest for school-aged children.
- Promote and participate in the #nationalflagday photo challenge on social media sites Instagram, Facebook and Twitter.
The etiquette for displaying and handling the national flag is based on established practice. Take care to treat this symbol of national pride with the utmost respect. Keep these rules in mind as you prepare for Flag Day:
Do not use the flag to:
- cover a seat or table
- mask boxes
- cover a podium or platform
The flag should not:
- have anything sewn or pinned onto it
- be marked or signed on
- be displayed in discoloured or frayed condition
- touch the ground or be stepped upon
Will your business be celebrating National Flag Day? Show us your photos on Instagram using #nationalflagday and tag us @staplesbizcan.